Social stigma pertaining to pleasure, particularly that of females, continue to be the primary roadblocks for Sextech startups. Building on the cases we discussed in Part 1, Part 2 (this post) offers seven branding strategies for early-stage Sextech startups.
Sextech is an emerging industry that leverages the power of technology in an attempt to enhance pleasure and sexual wellness. The current public health crisis brought a surge in demand for Sextech products, and more people than ever are experimenting with pleasure during social distancing, either solo or with partners (more on Forbes and sifted). However, one needs to understand that there are still many underlying challenges Sextech entrepreneurs face in democratising sexual pleasure and bringing their products to market. Split into two posts, Part 1 of this article focuses on social stigma pertaining to pleasure, particularly that of females, and gives an overview of recent events that characterised the primary challenges that hinder companies’ abilities to deliver their innovative products.